Welcome to the website of Chantell Ilbury and Clem Sunter, and developing the mindofafox
We cannot get over how many companies hire expensive consultants to do what top management should be doing for themselves: planning the future strategy of the business. With a good conversation model which allows a high degree of participation but a low amount of distraction, much better results can be achieved in an internal debate among the executive team. They after all have more experience in playing the game being discussed; they are more likely to execute the decisions which they are party to formulating; and the whole process is a lot cheaper.
The evolution of strategy
According to Charles Darwin, the most successful species are not necessarily the most powerful ones but those that most readily adapt to whatever nature throws at them. Similarly, individuals or organisations of any kind require strategies that can be suitably adapted for the changing environment around them if they are to enjoy long-lasting success and prosperity.
The key to doing this is to look out, then look in. This entails a combination of steps starting with scenario planning, a trusted technique that allows you to visualise possible changes to the environment that may affect you. The second step is to examine the consequences of each scenario for yourself, your family or your business. Finally - based on the severity of the potential consequences - you need to work out the best possible plan to cope with the challenges and act on it. It is essential to connect all the dots because scenario planning by itself is just day-dreaming.
Since 2001 we have presented our Matrix of incorporating scenarios into strategic thinking and action to tens of thousands of people around the world; helped guide the strategic conversations of executive teams of hundreds of multinationals and other organisations; and influenced many of the world's business leaders in how they should approach the future.
In the process we have also attracted the interest of a diverse array of innovative thinkers in everything from economics to philosophy, science, education and the media, and who in one way or another contribute to what is now the mindofafox.