The coal industry has a canary in its mines: tobacco.
It has not been a good few weeks for coal’s image in SA, and to a large degree the industry can blame itself — its arrogance, myopia and inability to adapt draws comparisons with another industry continually under fire: tobacco. It knows this, because I’ve said it before.
In November 2017, I addressed the 25th International Coal, Coke and Carbon Forum in Budapest about the shifting scenarios the industry faces. I encouraged industry leaders to think about how they should adapt. I presented them with an unequivocal wake-up call: “You are the ‘new tobacco."